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Purple Tuesday - what is it?

Posted by Fiona Brown, Bibetta Ltd on

Purple Tuesday 2019 is an international call to action focused on changing the customer experience for disabled people. It calls on organisations from all sectors and sizes, to take decisive practical actions to meet the needs of disabled customers. Purple Tuesday is part of Purple’s vision for organisations to see disability as an opportunity – both in terms of existing and potential employees and customers – and to be part of addressing the inequality that exists for disabled people through increasing the accessibility of everything they do.

Bibetta has committed to reviewing the customer experience for disabled people who want to purchase our products and also our website accessibility.  Our first step will be to conduct a survey with our customers to help understand their journey better and identify improvements.